About Vuori
Vuori is redefining athletic apparel, blending high-performance functionality with a casual, everyday aesthetic. Inspired by an active coastal California lifestyle, our clothing supports fitness, creativity, and life itself. At Vuori, we cultivate an energetic, fast-paced retail environment that reflects the spirit of our brand. We aim to inspire clarity, enthusiasm, and purpose in all aspects of life—while having fun along the way.
Role Overview
Vuori is seeking an experienced SEO Specialist to join our E-Commerce team. This role is focused on accelerating Vuori’s global organic visibility and traffic through strategic SEO, GEO/AEO initiatives, technical enhancements, content optimization, and AI-driven discoverability. You will collaborate with merchandising, content, and UX teams to ensure search best practices are applied across product launches, landing pages, and international domains.
Key Responsibilities
SEO Strategy & Execution:
-
Develop and implement SEO strategies across multiple international domains (ccTLDs, subfolders, subdomains).
-
Conduct keyword research for apparel categories, seasonal trends, and localized search terms across markets.
-
Optimize product detail pages (PDPs), category pages (PLPs), and landing pages for search visibility and conversions.
-
Support content creation optimized for AI/GenAI discoverability and high user engagement.
Technical & International SEO:
-
Implement hreflang tags, structured data (schema for products, reviews, availability, pricing), and crawl optimizations.
-
Monitor international domain performance and competitor activity.
-
Execute GEO/AEO strategies, including local keyword targeting and Google Business Profile optimization.
-
Maintain site health and performance, ensuring mobile-first experiences.
Collaboration & Reporting:
-
Partner with merchandising, content, and UX teams to optimize product launches, editorial content, and lookbooks.
-
Build and maintain SEO reports by market, tracking organic traffic, keyword rankings, conversions, and revenue impact.
-
Stay updated on SEO, GEO/AEO, ecommerce, and fashion trends to proactively recommend improvements.
Qualifications
-
3+ years of experience as an SEO Specialist or similar role in a large company or agency.
-
Bachelor’s degree or equivalent experience preferred.
-
Proficient with SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.) and GA4.
-
Familiarity with AI visibility tools and GEO/AEO strategies (preferred 1+ year experience).
-
Strong understanding of international SEO best practices (hreflang, geo-targeting, ccTLDs vs subfolders).
-
Basic HTML/CSS knowledge and experience with CMS platforms (Shopify preferred).
-
Strong analytical, organizational, and communication skills.
-
Experience with content localization or translation workflows is a plus.
Benefits & Perks
-
Health, dental, and vision insurance
-
Retirement savings plan
-
Employee Assistance Program (EAP)
-
Generous Vuori discount and industry perks
-
Paid Time Off (PTO)
-
Wellness and fitness benefits
Equal Opportunity Employer:
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other legally protected characteristic.