Job Details
Twine is seeking an experienced SEO Specialist to improve the visibility and performance of a small business website. This project involves cleaning up outdated indexed URLs, enhancing on-page SEO, and optimizing local search presence. The ideal candidate will also assist with setting up and refining a Google Business Profile to strengthen local SEO.
Responsibilities
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Identify and redirect ~6 outdated URLs to appropriate new destinations.
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Submit URL removal requests via Google Search Console.
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Update and optimize XML sitemap and robots.txt file.
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Perform on-page SEO updates, including:
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Refining meta titles and descriptions.
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Improving heading hierarchy.
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Adding descriptive alt text to images.
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Enhancing internal linking structure.
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Provide recommendations to improve page speed, responsiveness, and mobile-friendliness.
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Set up and optimize the company’s Google Business Profile.
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Deliver a summary report outlining completed tasks, optimizations, and next steps.
Skills & Requirements
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Proven experience in SEO strategy, on-page optimization, and technical SEO.
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Proficiency with Google Search Console, Google Analytics, and SEO tools (SEMrush, Ahrefs, Moz, etc.).
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Ability to implement URL redirects and update sitemaps/robots.txt.
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Knowledge of HTML and CMS platforms.
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Familiarity with mobile optimization and website performance best practices.
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Experience creating and optimizing Google Business Profiles.
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Strong communication and reporting skills.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine helps businesses scale their teams globally.
Mission: To empower creators and businesses to thrive in an AI-driven, freelance-first world.