About the Role
Nexora Business Solutions LLC is seeking a SEO Specialist to optimize their SFCC e-commerce platform, increase organic traffic, improve search engine rankings, and enhance online visibility. This role involves collaboration with marketing, content, and technical teams to implement best practices across content, site structure, and technical SEO.
Key Responsibilities
SEO Strategy Development
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Develop and execute a comprehensive SEO strategy for the SFCC e-commerce platform.
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Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
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Align SEO efforts with marketing and overall business objectives.
On-Page Optimization
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Optimize website content including product descriptions, meta tags, headings, and internal linking.
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Ensure adherence to SEO best practices and search engine algorithms.
Technical SEO
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Perform website audits to identify and resolve technical SEO issues.
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Optimize site speed, mobile responsiveness, and crawlability.
Content Marketing
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Collaborate with content creators to produce SEO-friendly, engaging content.
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Develop a content distribution strategy to attract backlinks from reputable sources.
Link Building
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Identify and execute link-building campaigns to increase domain authority.
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Monitor and disavow toxic backlinks to maintain a healthy link profile.
Analytics and Reporting
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Monitor website performance using tools like SEMrush, Ahrefs, and Google Analytics.
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Generate regular reports with actionable insights to improve SEO performance.
Stay Updated with SEO Trends
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Keep up with industry trends, algorithm updates, and emerging SEO techniques.
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Implement best practices to maintain competitive search rankings.
Requirements
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Proven experience as an SEO Specialist, preferably in e-commerce or SFCC environments.
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In-depth knowledge of SEO best practices, algorithms, and ranking factors.
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Proficiency with SEO tools: SEMrush, Ahrefs, Google Analytics.
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Strong analytical skills and ability to translate data into actionable strategies.
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Excellent communication skills for cross-functional collaboration.
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Familiarity with SFCC or similar e-commerce platforms preferred.
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Up-to-date with the latest trends in SEO and digital marketing.
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Bachelor’s degree in Marketing, Computer Science, or a related field preferred.