Are you passionate about driving growth through data-driven advertising? Forbes Advisor is seeking an experienced Paid Social Media Buyer to plan, manage, and scale paid campaigns across major platforms. This role is perfect for someone who loves optimizing ad spend, improving ROI, and staying ahead of social media trends.
As a Paid Social Media Buyer, you’ll work closely with our performance marketing, media buying, and publishing teams to deliver high-quality traffic and measurable results. If you have a proven track record in Meta (Facebook & Instagram) and TikTok advertising, this is your chance to join a trusted global brand helping millions of readers make smarter decisions every day.
About Forbes Advisor
At Forbes Advisor, our mission is simple: help people make informed choices with confidence. Our expert team provides trusted advice and practical guidance across key industries, including health, insurance, finance, home improvement, investing, and travel.
With decades of experience in SEO, content strategy, marketing, analytics, and technology, we deliver impactful, reader-focused solutions that help consumers navigate complex decisions.
Paid Social Media Buyer – Key Responsibilities
As a Paid Social Media Buyer, you will:
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Manage, monitor, and optimize paid social media campaigns across Meta (Facebook & Instagram) and TikTok.
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Analyze campaign metrics to uncover growth opportunities and apply data-driven optimizations.
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Collaborate with creative teams to produce high-performing ad creatives and platform-specific strategies.
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Conduct A/B testing on ads, audiences, and bidding strategies to maximize performance.
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Stay informed on platform updates, policies, and best practices to maintain a competitive edge.
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Partner with analytics and internal stakeholders to report results and scale campaigns effectively.
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Manage budgets efficiently to maximize return on ad spend (ROAS) and achieve key performance indicators (KPIs).
What We’re Looking for in a Paid Social Media Buyer
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Proven experience buying and optimizing ads on Meta (Facebook & Instagram) and TikTok.
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Strong understanding of ROAS, CPA, and performance-driven marketing strategies.
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Proficiency with analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, Excel).
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Experience managing large advertising budgets at scale.
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Excellent communication, collaboration, and problem-solving skills.
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Familiarity with project management tools like Trello, Asana, or Airtable (a plus).
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Knowledge of health, insurance, or financial services verticals is highly preferred.
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Ability to work across global time zones and adapt to evolving priorities.
Why Join Forbes Advisor as a Paid Social Media Buyer
This is your opportunity to shape the paid media strategy of a globally recognized brand. You’ll work in a fast-paced, results-driven environment where creativity and data meet to drive measurable impact. Forbes Advisor offers an inclusive and collaborative culture where innovation thrives and every team member’s contribution matters.
We are proud to be an Equal Opportunity Employer and are committed to building a diverse, equitable, and inclusive workplace.