About Airbnb
Airbnb started in 2007 when two hosts welcomed three guests to their San Francisco home. Since then, it has grown into a global community of over 5 million hosts who have welcomed more than 2 billion guest arrivals worldwide. Every day, Airbnb helps people connect more authentically with communities through unique stays and experiences across nearly every country.
The Team You’ll Join
As part of the Channel Communications team, you’ll shape Airbnb’s online presence across social media, influencer partnerships, and press. This team defines how the Airbnb brand shows up organically online and connects with audiences on a cultural level.
The Impact You’ll Make
We’re looking for a Social Media Lead who thrives at the intersection of culture and creativity. In this role, you’ll move at the speed of culture—spotting real-time social moments, creating meaningful connections, and driving brand love on platforms like TikTok and Instagram.
The ideal candidate is curious, creative, agile, and experienced in managing dynamic social campaigns that resonate with global audiences.
What You’ll Do
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Lead culture-driven social programming that boosts Airbnb’s online relevance.
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Identify and react quickly to real-time cultural and social trends.
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Define and apply creative principles that differentiate Airbnb’s brand voice across feeds.
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Collaborate with social creatives and producers to launch fast, reactive content.
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Partner with cross-functional teams to balance speed, creativity, and brand integrity.
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Analyze performance metrics and apply insights to optimize future campaigns.
What You’ll Bring
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10+ years of social media experience with a strong focus on real-time content.
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Proven track record of delivering social content that cuts through noise.
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Experience leading and inspiring creative social teams.
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Deep knowledge of Instagram and TikTok best practices and innovations.
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Excellent written and verbal communication skills.
Location
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Remote – US Eligible (occasional office visits or offsites as agreed with manager).
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Candidates must reside in a state where Airbnb has a registered entity.
Inclusion & Belonging
Airbnb is committed to diversity, inclusion, and belonging. We welcome applicants from all backgrounds, knowing that unique perspectives drive creativity and innovation. We also provide disability-inclusive application and interview processes. If you require accommodation, please email reasonableaccommodations@airbnb.com.
Compensation & Benefits
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Base Salary Range: $160,000 – $200,000 USD
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Eligibility for bonus, equity, benefits, and Employee Travel Credits
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Comprehensive support for your health, finances, and well-being
Why Join Airbnb?
Airbnb is more than a platform—it’s a movement that connects people across cultures, creating a more authentic way to travel and belong anywhere in the world. As a Social Media Lead, you’ll play a pivotal role in driving cultural relevance and inspiring millions of people every day.