Social Media Analyst

Position Overview

We are looking for an experienced Social Media Analyst to join our in-house social media team. In this high-visibility role, you’ll be responsible for analyzing, reporting, and providing actionable insights that drive business decisions. The ideal candidate has advanced social media analytics expertise, strong data visualization skills, and the ability to develop KPIs that align with company goals.

This is a fantastic opportunity for a data-driven professional who thrives in a fast-paced, collaborative environment and wants to make a measurable impact on social performance.

Key Responsibilities

• Define, develop, and manage key performance indicators (KPIs) for social media success.

• Build queries, dashboards, and performance reports to track organic and paid metrics.

• Monitor social conversations, sentiment, and volume using Boolean search and social listening tools.

• Benchmark social media performance against competitors and industry standards.

• Present executive-level reports and insights that inform business and content strategy.

• Collaborate with marketing and cross-functional teams to optimize campaigns with data-driven recommendations.

• Implement tagging strategies to enhance reporting accuracy.

• Stay up-to-date with platform updates, analytics tools, and industry best practices.

Required Qualifications

• 4+ years of hands-on social media analysis experience.

• Proficiency with analytics tools: Sprout Social, Meltwater, Brandwatch, and platform-native tools.

• Advanced Excel expertise (pivot tables, VLOOKUPs, formulas).

• Strong presentation skills with PowerPoint and executive reporting experience.

• Knowledge of Tableau or similar BI tools (preferred).

• Deep understanding of major platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (Twitter).

• Proven ability to develop KPI frameworks that align with business outcomes.

• Exceptional problem-solving, communication, and storytelling skills.

Education

• Bachelor’s degree in Marketing, Communications, Data Analytics, Statistics, or related field.

Additional Details

• All interviews will be conducted on camera with Swipejobs and the client (recorded for reference).

• Only candidates with legal authorization to work in the U.S. should apply.

• Visa sponsorship is not available.

• Applicants must be located in the Eastern Time Zone (California residents are not eligible).