Job Description
About Boho Betty
Boho Betty is a dynamic, trend-forward jewellery brand dedicated to crafting bold, stylish, and unique pieces. We’re on the lookout for a talented Social Media & Marketing Manager to enhance our brand presence and lead our digital strategy. If you’re a creative storyteller with a deep passion for social media and jewellery, this is your chance to shine!
What We’re Looking For
We need an experienced and driven Social Media & Marketing Manager who can take ownership of our digital presence, bringing fresh and innovative ideas to the table. You’ll be responsible for creating engaging content, driving e-commerce sales, and managing relationships with affiliates, ambassadors, and influencers. This role requires close collaboration with our Managing Director and strategic team to execute data-driven marketing campaigns that elevate our brand across social media and digital platforms.
Key Responsibilities
Social Media & Content Strategy
- Develop and execute creative social media strategies across Instagram, TikTok, Facebook, Pinterest, and YouTube.
- Plan and create high-quality, engaging content, including reels, posts, stories, and ads to grow brand presence and customer engagement.
Marketing & Brand Growth
- Lead content production, manage photoshoots, select models, collaborate with photographers, and craft compelling social media and email marketing campaigns.
- Oversee the monthly marketing calendar in coordination with the Managing Director and external teams.
- Plan and execute advertising campaigns, competitions, and promotions to boost brand visibility and increase sales.
Influencer & Affiliate Partnerships
- Build and nurture relationships with influencers, brand ambassadors, and affiliates to maximize brand reach and engagement.
- Secure collaborations and gifting opportunities to enhance brand credibility and customer loyalty.
Performance Optimization & Analytics
- Monitor paid and organic social media campaigns, using analytics to track performance and optimize strategies for maximum ROI.
- Stay ahead of social media trends and platform updates to ensure our content remains fresh, relevant, and high-performing.
Community Engagement & Brand Development
- Foster a strong online community through engagement, direct communication, and strategic content planning.
- Assist with website updates, product descriptions, marketing materials, and trade show preparations.
What You’ll Bring
- Minimum of 3 years’ experience in social media management, digital marketing, or a related role (jewellery or fashion experience is a plus).
- Expertise in Instagram, TikTok, Facebook, Pinterest, and other key platforms.
- Strong skills in content creation, copywriting, photography, and videography.
- Proficiency in tools such as Excel, Canva, Shopify, and email marketing software.
- Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
- A strong aesthetic sense, ideally with experience in fashion branding.
- Exceptional teamwork skills, a positive attitude, and a strong work ethic.
Why Join Boho Betty?
- Be a key part of a growing jewellery brand with an exciting digital presence.
- Work in a creative, inspiring environment surrounded by beautiful jewellery and talented colleagues.
- Opportunity to shape the brand’s online strategy and make a tangible impact.
If you’re a strategic, data-driven, and creative marketer with a passion for jewellery, we want to hear from you! Apply now and help Boho Betty shine even brighter!
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