Position Summary
The Social Media Coordinator supports the planning, execution, and evaluation of social media strategies across the National University System. In this role, you will work closely with the organic social media team to execute campaigns, monitor engagement, and manage community responses across multiple platforms.
This is a hands-on, creative role requiring strong attention to detail, organizational skills, and the ability to manage multiple projects at once. You will help build content calendars, engage with audiences, respond to reviews, and create short-form video content that sparks community pride and strengthens National University’s digital presence.
Essential Functions
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Monitor social media engagement; respond to comments, questions, and direct messages in a timely manner.
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Monitor and respond to reviews on platforms such as TrustPilot, Glassdoor, Facebook, Google, and Yelp.
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Create and execute social media content: scheduling, boosting, filming, and editing videos for Reels, Shorts, and TikTok.
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Coordinate social media outreach and promotional SWAG.
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Track KPIs and prepare performance reports.
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Copywrite posts and community responses tailored to platform and audience.
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Collaborate with internal and external teams to support campaigns and resources.
Requirements
Education & Experience
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Bachelor’s degree preferred.
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2+ years of professional social media experience preferred.
Competencies/Technical Skills
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Proficient in managing content across platforms: Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Threads, and Bluesky.
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Strong knowledge of platform-specific content formats (artwork dimensions, file types, and engagement best practices).
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Skilled in photo and video editing for social media.
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Familiarity with scheduling/analytics tools: Falcon.io, Sprout Social, Hootsuite.
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Knowledge of copyright, mass media, digital communications, and compliance regulations for public-facing content.
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Bilingual ability preferred for inclusive, culturally responsive communication.
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Strong organizational skills with the ability to manage multiple deadlines.
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Knowledge of current social media trends, algorithms, and emerging platforms.
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Ability to analyze metrics and translate insights into actionable recommendations.
Work Schedule & Travel
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Hours: Includes some weekends and holidays as needed.
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Travel: Up to 20% within the USA.
Benefits & Rewards
National University offers a holistic benefits package designed to support employee well-being, including:
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Comprehensive medical, dental, and vision coverage.
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Retirement savings and pension plans.
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Paid time off, holidays, and vacation.
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Tuition discounts and professional development opportunities.
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College savings programs.
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Employee discounts and commuter benefits.
About National University
National University (NU) is one of the largest private nonprofit universities in the U.S., serving 45,000+ students with more than 4,500 faculty and staff. With a mission to meet the global education demands of the 21st century, NU provides accessible and innovative education tailored to adult learners and working professionals.
We are committed to diversity, equity, inclusion, and community, and proud to be an Equal Opportunity Employer.
How to Apply
Apply online through the National University career portal.
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