Social Media & Influencer Manager

About Adobe

At Adobe, we’re changing the world through digital experiences. From students to global enterprises, we provide the tools and platforms that enable everyone to design and deliver exceptional digital content. Whether it’s powerful images, videos, apps, or interactive web experiences, our products influence how people connect and communicate across every screen.

We’re committed to hiring the very best and fostering a workplace culture where innovation, respect, and inclusion thrive. At Adobe, the next big idea could be yours.

The Opportunity

We’re seeking a creative and strategic UK Social Media & Influencer Manager to join our EMEA Digital Media Communications team. Reporting to the Head of Social, this role is instrumental in building brand awareness, growing engagement, and telling compelling stories through social and influencer-driven content.

This is a fantastic opportunity to join one of the world’s most influential creative companies and lead social media and influencer strategy for the UK market.

What You’ll Do

Social Media Management

• Develop and execute a UK-specific social media strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook.

• Curate and publish high-quality, on-brand content tailored to UK audiences.

• Manage content calendars and align with major campaigns, launches, and key cultural moments.

• Collaborate with global teams to ensure UK social aligns with global messaging.

• Stay on top of trends, platform changes, and competitor activity.

• Analyze performance and use insights to refine engagement strategy.

Influencer & Creator Marketing

• Lead UK influencer campaigns targeting creators, marketers, and professionals.

• Identify, brief, and manage creator partnerships to produce impactful content.

• Build long-term relationships with influencers and creators.

• Collaborate with the paid media team to license influencer content for amplification.

• Track performance and deliver campaign insights for ongoing optimization.

Analytics & Reporting

• Monitor and report on engagement metrics, content performance, and ROI.

• Use analytics tools such as Sprinklr or native platform insights to drive data-led decision-making.

• Deliver regular reports with actionable insights and strategic recommendations.

What You’ll Need to Succeed

• Proven experience in social media or influencer marketing, ideally in a creative, design, or tech-related industry.

• Deep understanding of UK social trends, audience behaviours, and platform best practices.

• Experience managing end-to-end influencer campaigns.

• Skilled in content planning, copywriting, and visual storytelling.

• Analytical mindset with experience using social data to drive performance.

• Experience working cross-functionally with internal and external partners.

• Familiarity with paid media and creator licensing strategies is a plus.

• Innovative and proactive with strong project management skills.

Why Join Adobe?

• Award-winning culture of creativity, inclusion, and growth

• Continuous learning with world-class development programs

• Competitive compensation and benefits

• Opportunities to shape the future of digital experiences

• Read more on our Adobe Life Blog

• Learn about our benefits and rewards

Inclusion at Adobe

Adobe is proud to be an equal opportunity employer. We embrace diversity and inclusion as core values and are committed to equal employment opportunity for all individuals, regardless of background or identity.

Accessibility

If you require accommodation for any part of the application process, please email: accommodations@adobe.com or call (408) 536-3015.