About the Job
GitLab is an open-core software company that builds the most comprehensive AI-powered DevSecOps Platform, trusted by over 100,000 organizations. Our mission is to empower everyone to contribute to the software that drives the world. By enabling collaboration at every stage of the SDLC, we accelerate innovation, break down barriers, and redefine what’s possible.
With products like Duo Enterprise and Duo Agent Platform, GitLab delivers AI-powered advantages at every stage of development. Just as AI powers our platform, it also fuels how our team works: every team member leverages AI in their daily workflows to drive efficiency and impact. At GitLab, careers accelerate, innovation flourishes, and every voice matters.
We’re looking for a Staff Social Media Manager to lead developer-focused social media strategy, manage our content calendar, and grow engagement with technical communities. This role is fully remote (US-based) with the flexibility to collaborate asynchronously across global teams.
What You’ll Do
Content Calendar Management
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Develop, maintain, and execute social media calendars across all platforms.
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Coordinate scheduling and publishing with Sprout Social.
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Plan around product launches, industry events, and developer trends.
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Manage content approvals, workflows, and deadlines.
Developer-Focused Content Creation
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Create technical content—tutorials, code snippets, and tips—for developer audiences.
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Translate complex technical topics into engaging, accessible formats.
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Collaborate with engineering and advocacy teams to highlight innovations.
Platform Management & Optimization
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Oversee daily activity on LinkedIn, Twitter/X, and Instagram.
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Partner with YouTube manager for cross-promotions.
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Monitor developer communities and engage in discussions.
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Optimize timing and formats for developer engagement.
Analytics & Reporting
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Track performance with a focus on developer-specific metrics.
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Provide weekly and monthly reports on engagement and reach.
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Identify high-performing content to shape future strategy.
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Measure effectiveness of employee advocacy programs.
Community Engagement
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Interact with developer community members and influencers.
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Answer questions, respond to mentions, and build relationships.
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Direct technical inquiries to appropriate teams.
What You’ll Bring
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8+ years in B2B SaaS or software social media marketing.
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Experience creating content for developer or technical audiences.
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Proficiency with Sprout Social (scheduling, monitoring, reporting).
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Familiarity with Asana for project management.
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Strong technical writing and content creation skills.
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Knowledge of developer tools, programming concepts, and terminology.
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Basic graphic design ability (Canva, Figma, Adobe Suite).
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Excellent organizational and communication skills.
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Self-motivation with ability to work independently.
How GitLab Will Support You
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Competitive salary + equity compensation.
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Remote-first, async-friendly environment.
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Flexible Paid Time Off & parental leave.
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Health, finance, and well-being benefits.
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Team Member Resource Groups.
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Growth & development fund.
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Home office support.
Compensation Range (US-based): $81,000–$174,000 USD (varies by state).
Equal Opportunity Employer
GitLab is proud to be an equal opportunity workplace. We are committed to providing fair opportunities based on merit, not background. We do not tolerate discrimination or harassment of any kind. If you need accommodation during the recruitment process, let us know.