Social Media Manager (Instagram & TikTok) – Fashion & Lifestyle Brand

Job Category: Sales and Marketing
Job Type: Remote
Job Location: United Kingdom
Company Name: Totes Luxe UK

About the Role

We’re searching for a creative powerhouse to lead and grow our presence on Instagram and TikTok for our dynamic fashion and lifestyle brand. This is the perfect role for someone who’s passionate about short-form content, understands visual storytelling, and can confidently bring a brand to life through authentic, on-trend, scroll-stopping content.

You’ll manage content strategy, production, and engagement—all while building a loyal community and shaping our digital voice.

Key Responsibilities

  • Develop and execute social media strategies and content calendars

  • Manage and grow brand presence across Instagram and TikTok

  • Film, direct, and edit UGC-style short-form video content (must be confident on-camera)

  • Create compelling visual stories that align with the brand tone

  • Monitor trends and adapt content to stay culturally relevant

  • Engage with followers and build a strong online community

  • Brainstorm new ideas for launches, campaigns, and storytelling

You’ll Thrive in This Role If You:

  • Are confident both behind and in front of the camera

  • Have a strong creative/editorial eye and love visual storytelling

  • Know what makes people stop scrolling and engage

  • Stay current with TikTok/Instagram trends and fashion content

  • Are self-motivated, organised, and full of fresh content ideas

  • Have previous experience with fashion/lifestyle content creation (fashion experience is a plus)

Requirements

  • Proven experience managing Instagram and TikTok for brands

  • Strong content creation and video editing skills

  • Portfolio showcasing your work (must include Reels/TikToks)

  • Deep understanding of social media culture and brand voice

  • Available to commit to consistent posting and content delivery

Bonus Points

  • Experience with fashion brands

  • Graphic design or ability to create branded visual assets

To Apply

Please send us:

  • Your CV

  • Your social handles

  • Your portfolio/examples of video content

Note: A portfolio is required to be considered.


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