Social Media Officer

About Us

Hackney’s multi-award-winning Markets, Shop Fronts & Street Trading Service operates six of London’s most historic and culturally diverse street markets. These marketplaces are not only commercial hubs but vibrant spaces that foster social connections, celebrate community, and support local businesses and entrepreneurs.

Recognised nationally for our innovative and community-driven approach, Hackney’s Markets Service is proud to lead the way among local authorities. With our continued expansion and the delivery of the Markets, Shop Fronts & Street Trading Strategy 2024–2029, we are committed to strengthening local economies, increasing employment, and supporting our borough’s dynamic street trading culture.

 Role Overview

We are seeking a passionate, creative, and organised Social & Digital Media Officer to join our forward-thinking team. This role is ideal for someone who wants to make a meaningful impact by helping small and micro businesses grow, increasing footfall to local markets, and boosting Hackney’s brand presence both online and offline.

As our Social & Digital Media Officer, you’ll lead the design and delivery of engaging multimedia content, develop data-informed social campaigns, and play a crucial part in amplifying the voice of Hackney’s markets and traders.

This is a hands-on, field-based role with mandatory weekend work to capture live market activity. You’ll work closely with internal teams, traders, local communities, and external partners to bring our markets’ stories to life.

 Key Responsibilities

• Develop and execute creative content strategies for all social media platforms (scheduled, live, and real-time)

• Design and publish high-quality, visually engaging content including videos, photos, blogs, reels, and newsletters

• Research and stay ahead of digital and social media trends, ensuring campaigns remain relevant and impactful

• Build brand presence and audience engagement across all platforms (Facebook, Instagram, X, LinkedIn, etc.)

• Analyse and report on follower growth, engagement stats, and campaign ROI on a monthly and quarterly basis

• Write and distribute the bi-monthly newsletter to update stakeholders, traders, council services, and ward members

• Respond to customer comments, feedback, and public queries on digital platforms in a timely and friendly manner

• Launch competitions, campaigns, and promotions to support footfall and highlight local trader offerings

• Coordinate with other council services and local partners to amplify joint campaigns

• Ensure alignment with the Council’s wider strategic goals and the 2024–2029 Markets Strategy

 Candidate Requirements

• Proven experience managing multiple social media accounts for brands or public sector services

• A strong portfolio showcasing digital content creation (graphics, video, written)

• Familiarity with tools like Canva, Adobe Creative Suite, Hootsuite, Meta Business Suite, or equivalent

• Solid knowledge of analytics platforms and experience reporting on KPIs and ROI

• Strong written and verbal communication skills

• Excellent organisation, multitasking, and time management skills

• Able to work independently and show initiative in a fast-paced environment

• Comfortable with weekend fieldwork, including live social content creation at market sites

• A creative thinker who understands community engagement and values diversity

 Why Join Us?

• Play a vital role in one of London’s most unique and dynamic services

• Work with a committed team that values innovation, inclusion, and community impact

• Opportunities for ongoing professional development and training

• Help empower small businesses and shape Hackney’s vibrant trading culture

• Be part of a council committed to fairness, equality, and social progress

 How to Apply

To apply, please click the “Apply” button on our careers portal. CVs or supporting statements are not accepted. Instead, you’ll complete a competency-based application that allows you to showcase your experience, creativity, and alignment with our mission.

Please note: While we recognise the convenience of AI, we encourage applicants to reflect their authentic voice and personal experience in their application responses.