Social Media Specialist

Job Category: Sales and Marketing
Job Type: Full Time
Job Location: United States
Company Name: Hankin Group

About the Role

Hankin Group is seeking a creative and detail-oriented Marketing Coordinator to support marketing initiatives across our diverse real estate portfolio. This role is perfect for a proactive marketer with 3–5 years of experience, strong design skills, and a passion for executing campaigns that drive community engagement and brand growth.

As Marketing Coordinator, you’ll execute digital and print marketing strategies, support leasing efforts, plan and promote 30+ community events annually, and create compelling visuals that elevate Hankin Group and Eagleview Town Center.


Key Responsibilities

  • Develop and execute email marketing campaigns and newsletters.

  • Update and maintain websites with fresh content and property availability.

  • Assist in managing PPC and social media ad campaigns.

  • Plan, promote, and support Eagleview Town Center events (30+ annually).

  • Create and manage engaging social media content (Instagram, Facebook, LinkedIn).

  • Design a variety of marketing materials (brochures, flyers, signage, ads) using Adobe Creative Suite.

  • Coordinate property photoshoots and video shoots with vendors.

  • Manage property listings on third-party platforms (Apartments.com, LoopNet, etc.).

  • Support integrated marketing campaigns from concept to completion.


Qualifications

Required:

  • Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.

  • 3–5 years of professional marketing experience (real estate industry a plus).

  • High proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).

  • Portfolio showcasing strong design work.

  • Experience in email marketing campaigns.

  • Strong writing, editing, and project management skills.

  • Proficiency in Microsoft Office.

Preferred:

  • Experience with CMS (WordPress, Squarespace).

  • SEO/SEM knowledge and Google Analytics.

  • Video editing experience (Adobe Premiere Pro).

  • Yardi platform familiarity.

  • Understanding of commercial, residential, and mixed-use property marketing.


Personal Attributes

  • Creative thinker with strong design instincts.

  • Highly organized, detail-oriented, and adaptable.

  • Self-starter who thrives in a fast-paced environment.

  • Team player with excellent collaboration skills.


Compensation & Benefits

  • Salary: $50,000 – $58,000 per year

  • Comprehensive benefits package

  • Inclusive, diverse, and collaborative work culture

Hankin Group is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace.


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