About Primerica
Primerica is consistently recognized as a top workplace, including Top Workplace USA (USA Today, 2025), America’s Greatest Workplaces for Diversity (Newsweek, 2025), and America’s Best Employers for Women (Forbes, 2024). With over a decade of recognition from Gwinnett Magazine and the Atlanta Journal-Constitution, Primerica is proud to foster a dynamic, inclusive, and innovative work environment.
Join our team to experience what it’s like to work at “one of the best places to work in Metro Atlanta.”
Position Summary
The Social Media Specialist manages daily response and monitoring efforts across Primerica’s digital channels, providing excellent customer service while ensuring timely and accurate communications. This role also collaborates with the content and design teams to develop engaging social media content, assists in webinars, and occasionally represents Primerica at field events.
This position reports to the Senior Social Media Analytics & Social Care Manager and involves participation in a rotating weekend schedule for corporate social media monitoring.
Key Responsibilities
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Administer daily management of corporate social media channels: Facebook, Twitter/X, Instagram, LinkedIn.
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Monitor and respond to online ratings and reviews, including Google and other platforms.
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Follow documented issue resolution processes and triage items to relevant operational areas.
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Maintain and contribute to pre-approved response matrices for FAQs and issue handling.
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Adhere to SLAs for response times and resolutions.
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Contribute best practices for digital customer feedback monitoring and social engagement.
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Collaborate on social media content development with writers and graphic designers.
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Assist in webinars and field-facing events, traveling 4–5 times per year as needed.
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Leverage approved AI tools and platforms for content creation, analytics, trend monitoring, and response optimization.
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Occasionally present reports and metrics on social media performance.
Qualifications
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Bachelor’s degree in Communications, Journalism, Marketing, Business Administration, or related field.
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Proven experience in social media monitoring, community management, and content collaboration.
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Familiarity with current AI technologies relevant to social media management.
Skills & Competencies
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Strong written and verbal communication skills.
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Positive, collaborative team contributor with attention to detail.
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Ability to adapt to evolving priorities and problem-solve creatively.
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Comfortable receiving feedback and iterating quickly.
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Proficiency with Microsoft Office Suite.
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Humble confidence with willingness to learn, experiment, and “fail forward.”
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Respectful of diverse ideas, opinions, and perspectives.
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Able to work effectively in a hybrid environment.
Benefits
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Day-one health, dental, and vision insurance
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401(k) Plan with competitive employer match
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Paid vacation, sick leave, holidays, and volunteer time
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Life and disability insurance
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Flexible Spending Account & Health Savings Account
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Professional development and tuition reimbursement
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Company-sponsored social and philanthropic events
Equal Opportunity Employer
Primerica is committed to diversity and inclusion. We provide equal opportunity to all qualified individuals, regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under federal, state, or local law.
At Primerica, we value unique perspectives and foster a workplace where employees are respected, included, and empowered to innovate.