About The Job
The Taskrabbit marketing team plays a critical role in driving customer acquisition, engagement, and retention. As the Social Media Specialist, you will build Taskrabbit’s brand personality across social media, establishing a distinct presence that drives brand affinity and helps achieve business goals. In this role, you will manage and execute a robust content strategy across organic social channels, including content creator and influencer partnerships.
The ideal candidate for this role is both creative and strategic, a master wordsmith, and passionate about building and engaging online communities. At the core, you live and breathe social media and have a pulse on all the latest cultural and social trends. You have a passion for content creation, pushing the boundaries and taking smart risks to deliver results.
As a core member of the Marketing team, this individual will work with key stakeholders across creative, paid, owned and earned channels, and partner closely with our Social Media Lead on cross-functional campaigns and social-led initiatives. This role will report directly to the Director of Brand and Communications.
Responsibilities
- Bring new content ideas to life by creating still and video content for organic social channels
- Manage content planning for Taskrabbit’s organic social media channels, including but not limited to copywriting, planning, scheduling, and publishing
- Possess a deep passion for social content, a keen eye for visual storytelling, and a thorough understanding of social media trends and strategies to drive strong engagement
- Monitor social media mentions daily and identify opportunities to engage with clients and influencers
- Analyze and report on the performance of social content and incorporate insights into future content decisions
- Identify influencers and content creators who organically engage with the brand that would be a good fit for partnerships
- Collaborate with internal (Creative, PR, CRM etc) teams to develop campaigns and align on messaging, approvals, goals etc.
- Support Social Media Lead with end-to-end influencer and content creator partnerships
Qualifications
- 2-4 years of experience as a Social Media Specialist or similar role
- Excellent knowledge of Instagram, TikTok, Facebook, Twitter (X), Pinterest, YouTube and general social media best practices
- Ability to find fresh ways to make content engaging and exciting for users, experience with tools like CapCut, Canva and/or Adobe Photoshop is a bonus
- Collaborates well across teams, with excellent written and communication skills
- Problem solver attitude, with demonstrated ability to find creative solutions to ambiguous problems
- Analytical mindset with keen ability to measure and demonstrate business impact
Desired Skills & Experience
- Familiar with sharing economy landscape and marketplace companies
- Constantly brings fresh ideas, creativity and innovation to social content
- Excellent time-management skills and attention to detail
- Adapts well to fast-paced working environment
- Team player who can also work well independently
- Professional, positive, upbeat attitude
- Experience using social, influencer and design tools such as Sprout, Julius, Canva, etc.