Sr. Brand & Activation Manager

Job Category: Sales and Marketing
Job Type: Full Time
Job Location: New York NY United States
Company Name: Jellycat

About Jellycat
Jellycat is a London-based, design-led luxury gift brand loved worldwide for our playful soft toys, baby accessories, books, and more. With a growing presence across North America, we’re building brand awareness and consumer engagement by bringing joy through creative activations, immersive retail experiences, and innovative storytelling.

The Role
We’re looking for a Senior Brand & Activation Manager to lead creative brand projects across the U.S. This role combines strategic thinking with hands-on execution — bringing the Jellycat brand to life through retail activations, pop-ups, store experiences, events, and cross-functional collaborations. You’ll partner with our London HQ and U.S. teams to ensure brand consistency, drive consumer discovery, and elevate Jellycat’s presence in North America.

Key Responsibilities

  • Lead creative brand execution across retail activations, events, pop-ups, and visual merchandising.

  • Ensure brand consistency across all touchpoints, aligning with Jellycat’s global brand guidelines.

  • Collaborate with HQ and U.S. teams on activations, budgets, and project delivery.

  • Manage vendor relationships, sourcing, and production for branded experiences.

  • Present creative ideas confidently to senior stakeholders and cross-functional teams.

  • Drive project management: oversee budgets, timelines, and execution.

  • Troubleshoot and pivot strategies to ensure seamless activations and brand impact.

What We’re Looking For

  • 5–10 years of experience in branding, activations, and creative project management.

  • Experience with technical drawings and 3D concepts (CAD).

  • Strong eye for creativity, detail, and commercial awareness.

  • Excellent communication and presentation skills.

  • Ability to lead, motivate, and collaborate across teams and partners.

  • Skilled in merchandising, reporting, and data analysis.

Perks & Benefits

  •  Medical, dental, vision + company-paid disability & life insurance.

  •  401k with 3% Safe Harbor employer contribution.

  •  Up to 30 days PTO annually.

  •  Regular team & social events.

  •  Employee Assistance Program for health & wellbeing support.

Why Join Jellycat?
This is an exciting opportunity to shape the future of an internationally recognized, design-led brand in the North American market. If you’re a creative brand leader who thrives on building engaging customer experiences, we’d love to hear from you!


APPLY

Apply for this position

Allowed Type(s): .pdf, .doc, .docx