Position Overview
Carson Wealth is seeking a results-driven Sr. Digital Specialist to join our marketing team. The ideal candidate will lead cross-channel digital campaigns, analyze performance metrics, and drive strategic growth initiatives. This role collaborates with creative, content, and analytics teams to develop data-informed strategies that enhance brand presence and achieve business objectives.
Key Responsibilities
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Develop and implement digital marketing strategies aligned with brand goals and campaign objectives.
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Lead integrated campaigns across multiple platforms: social media, email, website, and display advertising.
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Utilize analytics tools to track, measure, and optimize campaign performance.
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Collaborate with cross-functional teams while working independently on projects.
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Contribute to strategy guidelines, governance, and workflows to ensure consistency and scalable growth.
Qualifications
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5+ years of experience in digital strategy across B2B, B2C, or partner affiliate environments.
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Proven track record of developing and executing digital strategies.
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Exceptional writing and communication skills across multiple channels (SEO, social media, email, website).
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Ability to work autonomously, manage projects, and meet deadlines in a fast-paced environment.
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Comfortable adapting strategies in a dynamic digital landscape.
Compensation & Benefits
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Starting annual base salary: $70,000 – $89,075.
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Variable compensation (bonus/commissions).
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401(k) with company match, PTO, parental leave, sabbatical leave, medical/dental/vision insurance, HSA/FSA, life and disability insurance.
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Work/life benefits and holistic wellbeing programs.