About Bel Brands USA:
Bel, the makers of iconic brands including GoGo squeeZ, Babybel, The Laughing Cow, and Boursin, is a global leader in better-for-you snacking. With U.S. headquarters in Chicago and New York City, Bel operates four U.S. manufacturing plants and is driven by a commitment to sustainable, responsible, and healthy food solutions—For All, For Good.
Job Summary:
Bel Brands USA is seeking a Senior Regional Sales Manager to lead GoGo squeeZ sales across the East region. This strategic role will manage broker relationships and key retail accounts including AHOLD, Hannaford, Wakefern, C&S East, Bozzuto’s, Wegmans, and more. The right candidate will own sales performance, trade spend, and volume delivery while working cross-functionally with Sales Strategy, Marketing, Finance, Category Leadership, and Supply Chain teams.
Key Responsibilities:
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Serve as the primary company representative across the region for GoGo squeeZ
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Manage broker relationships and trade budget allocations
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Lead customer meetings and present strategic marketing and new item programs
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Track and analyze volume and spending using syndicated data (Circana/Nielsen)
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Coordinate cross-functional efforts to align on strategy and execution
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Ensure alignment with Bel’s corporate goals and growth vision
Qualifications:
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Education: Bachelor’s degree (or equivalent experience) required
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Experience:
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5+ years in CPG sales, preferably with broker sales management
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Experience with top retail accounts and trade marketing strategy
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Technical Skills:
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Proficient in Microsoft Excel, PowerPoint, and Word
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Familiarity with syndicated data tools (e.g., Circana, Nielsen)
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Location: Residing in a Northeast key customer market is preferred
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Language: Fluent in spoken and written English
Performance Competencies:
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Strategic Thinking: Ability to forecast and manage volume, budgets, and growth plans
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Analytical Expertise: Understands market and customer data to inform strategy
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Communication: Persuasive and audience-aware communicator across teams and partners
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Relationship Builder: Builds trust and influence with brokers, retailers, and internal teams
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Detail-Oriented: Excellent time management and prioritization in a dynamic environment
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Self-Motivated: Thrives in a collaborative and independent work setting
Working Conditions:
This role is remote with standard business hours and occasional adjustments for key meetings or deadlines. Travel required up to 10%.
Equal Opportunity Employer:
Bel Brands is an Equal Opportunity Employer. We celebrate diversity and do not discriminate based on race, gender, disability, veteran status, or any other protected status. We are also committed to hiring veterans and individuals with disabilities.
If you need accommodations or technical assistance during the application process, please call 312-462-1500.
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