Strategic Marketing Lead – Global Segments

About SkillUp Online

SkillUp Online is a global EdTech platform dedicated to empowering individuals and organizations with the digital skills needed to succeed in a rapidly evolving world. We operate across consumer, enterprise, and government segments, delivering future-ready education and transformative learning experiences.

As we expand our impact, we are strengthening our brand voice and digital marketing infrastructure to support measurable, sustainable growth.

Position Overview

We are seeking a Strategic Marketing Lead – Global Segments to help define, structure, and execute our brand and digital marketing strategy across the US and India. This is a strategic yet hands-on leadership role that blends messaging development, marketing operations, and performance optimization to drive growth in both B2C and B2B segments.

You’ll work closely with a marketing executive based in India and cross-functional internal teams to ensure campaigns are brand-aligned, data-driven, and audience-specific.

Key Responsibilities

• Define and evolve SkillUp Online’s brand voice across B2C, B2B, and government verticals

• Develop regionalized messaging frameworks tailored to specific audiences in the US and India

• Provide guidance, mentorship, and content review for India-based marketing executive

• Oversee campaign planning and workflow systems using tools like Loomly

• Use Google Analytics and other analytics tools to improve conversion rates, user journeys, and messaging clarity

• Align marketing efforts with CRM workflows and sales funnels

• Monitor and improve SEO performance in collaboration with product and tech teams

• Create scalable documentation (e.g., content QA checklists, marketing playbooks)

• Run A/B tests and optimize messaging and media based on performance data

Required Qualifications

• 5–8 years of experience in marketing strategy, brand management, or performance marketing

• Demonstrated experience crafting messaging for both consumer and enterprise audiences

• Proficiency with marketing tools such as Google Analytics 4, Loomly, SEO dashboards, LinkedIn Campaign Manager, Facebook Ads Manager, and CRM platforms

• Excellent writing, editing, and storytelling skills with strong attention to detail

• Ability to manage multi-regional marketing efforts and collaborate across time zones

• Strong communication and team leadership skills

Preferred Qualifications (Bonus Points)

• Experience in EdTech, online learning platforms, E-commerce, or mission-driven brands

• Background in marketing systems design or martech stack optimization

• Familiarity with government or enterprise procurement cycles

Why Join SkillUp Online?

• Help shape the voice of a mission-driven global EdTech brand

• Work in a flexible, remote-first environment

• Collaborate with a high-impact international team

• Build marketing systems that scale across markets and sectors

• Contribute to a purpose-driven company focused on lifelong learning and digital empowerment