Company Overview
Briggs & Stratton, headquartered in Milwaukee, Wisconsin, is a global leader in providing innovative power solutions and products that help people accomplish tough tasks efficiently. As the world’s largest producer of engines for outdoor power equipment, we are also a premier designer, manufacturer, and marketer of lithium-ion batteries, standby generators, energy storage systems, lawn and garden equipment, turf care solutions, and job site products.
Our extensive portfolio of trusted brands includes Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, SimpliPhi®, Branco®, and Victa®. These products are designed, engineered, and supported in more than 100 countries across six continents.
Briggs & Stratton products are available through a wide range of channels, including home improvement centers, department stores, mass merchants, warehouse clubs, independent dealers, and online retailers.
Your Key Responsibilities
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Drive business growth by presenting sales and marketing programs to secure new and repeat orders, while building and maintaining strong partnerships with both new and existing customers.
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Deliver exceptional customer service by maintaining a regular and consistent call cycle, including both phone communication and in-person visits.
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Identify and recruit new customers aligned with market potential and company strategy to expand territory reach and maximize opportunities.
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Collaborate closely with management and internal support teams to ensure effective communication, customer satisfaction, seamless program implementation, and achievement of both territory and organizational goals.
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Develop and maintain a business plan to meet territory objectives, regularly reviewing and updating as needed to ensure success.
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Optimize selling costs by strategically ranking and routing customers, planning efficiently, and managing expenses effectively.
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Analyze sales and marketing data to identify trends, understand customer needs, forecast accurately, and uncover new opportunities for growth.
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Support customer success by driving sell-through of commitments, facilitating advertising strategies, implementing group campaigns, and promoting strong merchandising practices.
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Perform additional responsibilities as assigned.
You Excel In This Role If You Have
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Strong knowledge of the equipment industry and green energy solutions.
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The ability to strategically manage and grow a large, multi-location territory.
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Analytical skills to assess sales trends and develop data-driven strategies to maximize sales opportunities.
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Excellent written, verbal, and interpersonal communication skills to collaborate effectively with diverse teams and customers.
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Proficiency with sales software systems, Microsoft Office Suite (Word, Excel), and CRM tools.
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Strong organizational skills and the ability to work independently while managing multiple priorities.
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A proactive mindset and a commitment to continuous learning and development.
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The ability to manage business schedules and territory travel effectively.
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Fluency in English and the primary language of your location, if different.
Education
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Bachelor’s degree in Business or a related field, or equivalent combination of education and experience.
Experience
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Minimum of 3 years of experience in a sales or customer service role, preferably in a related industry.
Physical & Travel Requirements
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Up to 70% travel required.
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Ability to safely operate, load, and tow company trailers and small equipment.
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Valid driver’s license with a clean driving record.
Compensation
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California-based candidates: $95,000 per year + Sales Incentive Plan + company vehicle.
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Non-California-based candidates: $85,000 per year + Sales Incentive Plan + company vehicle.