About the Role
CASETiFY is hiring a Marketing Manager to lead PR, influencer, and social media marketing in the US. This role is ideal for a creative, detail-oriented marketer with experience in brand storytelling, influencer partnerships, and culture-driven campaigns. You will be responsible for building brand awareness, managing creator collaborations, and executing content strategies that drive engagement and community growth.
Key Responsibilities
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PR & Media: Lead PR strategy, secure earned media coverage, manage agency relationships, and develop press materials.
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Events & Activations: Plan and execute US brand activations, pop-ups, and cultural events.
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Influencer Marketing: Build creator networks, oversee influencer gifting and collaborations, track campaign performance.
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Content Strategy: Manage social media calendars, produce original content for TikTok, Instagram, YouTube, and ensure alignment with brand voice.
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Community Engagement: Monitor and grow social communities, track analytics, and optimize strategies.
Requirements
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4–6 years of experience in PR, communications, or brand marketing (fashion, lifestyle, tech, or consumer goods preferred).
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Proven record in media relations, influencer campaigns, and integrated marketing.
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Strong communication, storytelling, and project management skills.
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Data-driven, detail-oriented, and able to thrive in fast-paced environments.
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Based in Los Angeles; fluent in English (additional languages a plus).
Why Join CASETiFY?
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Competitive salary & benefits package.
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Creative, global, and inclusive work environment.
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Opportunity to shape the brand voice in the US market.
Equal Opportunity Employer – CASETiFY is committed to diversity, inclusion, and equal employment opportunities.