About Deel
Deel is the all-in-one global payroll and HR platform built to empower distributed teams and unlock global opportunity for every person, team, and business. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type across 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Deel’s team of 6,000 employees across 100+ countries, speaking 74 languages, represents one of the largest globally distributed companies in the world. Recognized by CNBC Disruptor 50, Forbes Cloud 100, and Deloitte Fast 500, Deel continues to transform how the world works—breaking barriers in global hiring and payroll management.
The Opportunity
Deel’s Organic Social Marketing Team is looking for a Viral Content Creator who will help make Deel the most beloved B2B brand on social media. This role is ideal for a creative, platform-native individual with a deep understanding of TikTok and Instagram, who knows how to turn complex HR and payroll topics into engaging, scroll-stopping content.
You’ll work closely with Deel’s social strategists to craft content that resonates with global audiences, define viral trends, and help shape Deel’s overall social strategy.
Core Responsibilities
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Create viral-ready TikTok and Instagram content – plan, script, film, and edit short-form videos optimized for platform algorithms.
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Collaborate with social strategists to shape short-form content strategy for Deel’s brand.
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Identify trends, memes, and cultural moments to create timely, relevant content.
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Experiment with new formats and creative risks to make HR and Payroll topics relatable.
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Build a calendar of repeatable content formats while staying flexible for real-time trends.
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Analyze performance metrics to improve future creative direction.
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Maintain an organized system for content templates, assets, and ideas for team scalability.
Skills & Requirements
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A creator mindset with proven ability to make content that captures attention within seconds.
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Demonstrated success in creating viral TikToks or Reels (portfolio or links required).
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Deep understanding of TikTok and Instagram algorithms, trends, and storytelling styles.
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Strong filming and editing skills (CapCut, Adobe Premiere, or similar tools).
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Strategic mindset – balancing humor, relatability, and Deel’s professional tone.
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Ability to analyze data and refine strategies based on engagement metrics.
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Excellent organization, communication, and time management skills.
Preferred Qualifications:
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Experience developing brand content strategies.
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Prior experience in B2B SaaS, HRTech, or FinTech industries.
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A personal social media presence with viral success.
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Background in remote or globally distributed teams.
Why Join Deel?
At Deel, you’ll be part of a fast-growing, mission-driven company valued at $12 billion, driving the future of global work. Deel offers fair, inclusive pay, flexible remote work, and scalable benefits worldwide.
Equal Opportunity Employer
Deel is committed to diversity, equity, and inclusion, encouraging applicants from all backgrounds. The company provides accommodations for candidates with disabilities throughout the hiring process.