Web Analyst II

Job Description

H-E-B is hiring a Web Analyst II to join our Corporate Planning & Analysis team! In this role, you’ll partner with digital marketing, e-commerce, and product teams to deliver actionable insights and reporting. Your responsibilities will include website traffic analysis, tagging strategy, dashboard creation, and deep-dive analytics that support business strategy and customer engagement.

This is your opportunity to join a Partner-owned company where your data expertise directly contributes to innovation, growth, and creating the Best Digital Retail Experience in Texas.

What You’ll Do

Analytics & Insights

• Build and maintain weekly/monthly dashboards with KPIs around traffic, features, marketing channels, and engagement

• Conduct A/B test impact analysis, user behavior tracking, and experimental design consultation

• Support end-to-end clickstream lifecycle: tagging requirements, UAT, QA, and dashboard delivery

• Analyze online/offline customer behaviors using SQL and Python/R in Databricks or Hadoop environments

• Provide feedback to cross-functional teams (Merchandising, Creative, Engineering) to drive data-driven improvements

• Consult with digital marketing on CRM tools (e.g., Salesforce) for targeting and performance metrics

Tagging & Technical Enablement

• Improve and implement web tagging across digital properties

• Work with data engineering to structure raw event data into a semantic layer

• Influence implementation plans and collaborate with IS for scalable tracking solutions

Collaboration & Strategy

• Act as analytics SME across teams; guide proper tracking, testing, and measurement

• Deliver presentations and key data stories using BI tools (Looker, Domo, Tableau, PowerBI)

• Support ad-hoc requests, stakeholder education, and advanced analytics enablement

Qualifications

Required Experience

• 5+ years in analytics with tools like Google Analytics (GA4), Amplitude, or Adobe Analytics

• 3+ years working with SQL, Python, or R on large data sets

• 3+ years of web testing, targeting, and campaign performance tracking

• Experience in an omni-channel retail environment is a strong plus

Technical Skills

• Proficiency with Excel, PowerPoint, BI tools (Looker, Domo, Tableau, PowerBI)

• Strong experience in Databricks, Hadoop, or other big data frameworks

• Understanding of CRM and digital advertising platforms

You Might Be a Fit If You Have:

• Advanced quantitative and analytical skills

• Excellent data storytelling and presentation skills

• Strong communication and cross-functional collaboration experience

• Ability to multitask and deliver under tight deadlines

• A proactive approach to improving customer insights and experience

Work Environment & Travel

• Office-based, fast-paced retail corporate setting

• Must be able to sit for extended periods

• Occasional travel by car or plane, with overnight stays

• May require extended hours during peak project timelines